The process begins with research and exploration, developing the initial concept and understanding the space, context, and intended audience.

Next, we translate ideas into visual concepts through sketches, references, moodboards, and experimentation with colour, form, image, and movement.

The visual direction is developed into final projection content using animation, video, motion graphics, compositing, and other digital techniques.

The content is mapped onto the physical space and tested through projection. Scale, perspective, alignment, colour, and timing are refined to create a seamless connection between the visuals and the environment.

The final projection brings together light, movement, sound, and space to transform the environment and create an immersive experience for the audience.